Individuals choosing to rent or hire a car in India are growing by the dozen. One company looking to profit from the surge in business is Carzonrent. This fall they are increasing their fleet size to be three times what it is now. The company is also reducing its prices hoping to attract even more customers.
The chief operating officer of Carzonrent, Vikas Marwah, said “The self-drive business in India is slowly catching up with the West. So, we plan to increase our fleet size from 180 vehicles now to 500 this fiscal.”
Mawah is expecting the number of reservations to double over the next year. “From a mere 2% of our total revenue in last two years, the self-drive business could contribute to 6-7% this financial year, as more people are realizing the need for weekend breaks.
“People in India are still not well-versed with the concept or the options available for self- drive. Hence, we intend to shell out Rs 5 crore as part of our marketing expenditure this year,” he said.
Rival to Carzonrent is Sixt who is looking to add electric cars to its fleet through a partnership with Reva Electric Car Company. Managing direction of Sixt, Sanjay Kapur, said “The self-drive business in India is still at a very nascent stage. However, there is a huge potential for the business, provided companies market their products better.”
Kapur also added that “So far, the focus of the company was on the B-to-B segment, but gradually we are foraying into the retail segment as there is an increasing number of people who are now willing to pay for such services.”
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