MD of Ford India Michael Bonehan poses next to the 'New ford Fiesta' car during its launch in New Delhi Thursday
New Delhi, June 19: US automaker Ford launched its new sports variant of the mid-sized sedan in New Delhi Thursday, the Fiesta S that clocks zero to 100 km in 11 seconds.
They also launched an upgraded SXI variant of the Fiesta featuring a new front grille and headlamps.
The Fiesta SXI will be priced at Rs.7 lakh and Rs.8,14,000 for the petrol and the diesel variants respectively, in Delhi. The Fiesta S will come with a price tag of Rs.7,15,000.
Michael Boneham, president and managing director, Ford India, told media at the launch of the company's new car that the hike in excise had been incorporated in the price of the car.
"To be frank with you the excise hike has been corporated into the pricing we had to do, and our view is that it is consistent with whatever is going on from across the market with all our competitors, and we follow that position," said Michael Boneham.
The government had recently put an additional specific duty of up to Rs.20,000 a car, over and above the regular excise duty of 24 per cent on all large cars, in a bid to dampen the growth of fuel-guzzling vehicles. The increase in car prices comes even as fears of a further price escalation are doing the rounds following the jump in steel prices.
Boneham added that the mid-sized sedan, since its launch in the country two-and-a-half years ago, had sold more than 65,000 units.
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