A difficult market condition notwithstanding, German carmaker BMW is revving up its efforts to snatch the number one spot from compatriot Mercedes Benz in the Indian luxury car segment with plans to introduce new products.
BMW, which today introduced its all-new 7 Series sedan priced at Rs 93.3 lakh (ex-showroom), plans to introduce the new 3 Series sedan, SUVs X6 and X3 diesel during this year.
" Despite a difficult market, particularly in the last quarter, we were able to achieve all our target last year. We are hopeful that we can become the segment leader sometime this year,"BMW India President Peter Kronschnabl told reporters here.
In 2008, the company sold a total of 2,908 units and in the April-December period, it has clocked a total of 2,046 units, closing in on rivals Mercedes Benz, which sold 2,395 units during the period.
He said two more variants of the new 7 Series will be introduced in the coming months.
Asked about the impact of the economic downturn, he said,"The financial slowdown had its full impact in the fourth quarter of last year, otherwise we could have sold more than what we did."
He said the company was assessing market situation at present and would come out with its sales guidelines for the year in a month or two.
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